Celebrity chef Gordon Ramsay is ready to venture into the non-fungible token space with an NFT-focused reality cooking show. This show will be on the decentralized gaming platform The Sandbox SAND/USD.
Ramsay went on Twitter to announce this through a video featuring a digital version of himself and a virtual version of Hell’s Kitchen.
Hell is coming….to the #Metaverse ! That’s right #HellsKitchen is coming to @TheSandboxGame complete with most amazing virtual restaurant and the Red AND Blue Team ! Register now: https://t.co/wZeTnntCD5 pic.twitter.com/FLXlOtm9c6
— Gordon Ramsay (@GordonRamsay) August 16, 2022
Crafted by Ramsay, Hell’s Kitchen is a five-time Emmy-nominated reality cooking show. The Sandbox has partnered with Hell’s Kitchen show distributor ITV Studios to bring it to the Ethereum ETH/USD based metaverse.
According to the report, it will be Sandbox’s first cooking-themed game. Players can virtually create dishes, collect recipes and join competitions to be head chefs.
The digital assets and NFTs, which include limited edition Ramsay avatars, will also be available for players to complement their experience.
Ramsay has this to say about the metaverse experience, “There’s nothing more exciting to me than chartering new territory, whether creating a signature dish, a new restaurant concept, a new show, or now a virtual experience in The Sandbox.”
“I’ve been fascinated by The Sandbox and its offering in the metaverse. I couldn’t think of a better platform to bring the high energy of my Hell’s Kitchen restaurant and brand,” he adds.
Last week, Hell’s Kitchen opened its latest branch at the Harrah’s Resort Southern California. This new restaurant will occupy 11,360 square feet and can accommodate up to 332 guests.
According to blockchain data company Chainalysis, the current NFT market has increased by $40 billion.
OpenSea is among the largest NFT marketplaces, which hosts popular NFTs, including art, music, photography, trading cards, and virtual worlds.
Photo: gordonramsaysubmissions on flickr
© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.
All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.
Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers’ terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.
Rate collection and criteria: Click here for more information on rate collection and criteria.